Some parents choose Catholic education for convenience, but these are the minority. For the most part, Catholic education is chosen for its core values. Parents and those who support the work of Catholic education realize it is something different. It is a brand of its own, a brand that sparks loyalty.
Simon Sinek’s recent book Start with the Why delves into why some leaders and organizations inspire, while others simply exist or lead. Some of his research is applicable to Catholic schools.
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