A screenshot of Development and Peace's Lent app shows how users can learn, pray and act on the issue of global poverty. Photo courtesy of Development and Peace website

Development and Peace pleased with Lent app results

  • March 19, 2015

When the Canadian Catholic Organization for Development and Peace launched its Share Lent “Sow Much Love” campaign, it didn’t know just how much love it might get. Thanks to its first-ever mobile phone app, it is getting a better idea.

Halfway through Lent, more than 2,800 people have downloaded Development and Peace’s smartphone app from the Google Play Store or from iTunes.

Quietly launched just before Ash Wednesday, the Sow Much Love app is a collaborative effort of Development and Peace and Caritas Australia.

Caritas Australia already had an app, and allowed Development and Peace to use its template to deliver its own daily content.

The Sow Much Love app provides daily reflections, Lenten suggestions and stories of Development and Peace’s partners in Africa, Asia and Latin America.

“We’re pretty happy with the numbers,” said spokesperson Kelly Di Domenico.

Members have also been praising the daily content, Di Domenico said.

It’s likely an annual Lenten app will become a feature of Development and Peace campaigns, said Di Domenico. However, the project will have to be assessed after Easter.

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