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The what, how and why of Catholic education

The what, how and why of Catholic education
Catholic News Service
Catholic News Service

March 13, 2014

Guest Columnists

Have you ever noticed that the lineup for Apple products always seems to be the longest in the mall? Certain products have a strong brand loyalty. It is similar with Catholic education.

Some parents choose Catholic education for convenience, but these are the minority. For the most part, Catholic education is chosen for its core values. Parents and those who support the work of Catholic education realize it is something different. It is a brand of its own, a brand that sparks loyalty.

Simon Sinek’s recent book Start with the Why delves into why some leaders and organizations inspire, while others simply exist or lead. Some of his research is applicable to Catholic schools.

Guest Columnists