"Win a baby" contest exploits life, family
November 2, 2011
When an Ottawa radio station hosted a “win a baby” contest last month, pledging to pay for fertility treatments for whoever wrote the best pitch about why they deserved the treatments, station officials claimed they wanted a catchy promotion that would shine a light on the cost of in-vitro fertilization (IVF), which OHIP does not cover. In the end, five couples won $35,000 each for a series of treatments. Hundreds of entries were received, with tens of thousands reportedly voting online for their preferred candidate. It is true that Quebec covers IVF treatments while Ontario does not, but the reality is there are a great many things that OHIP does not cover. Most of them (prescription drugs, dental care, a lot of eye care and eye glasses, to name just a few) are used by a great many more people than use IVF. This is not to comment about what public health insurance should or should not cover, only to point out that there are many exclusions under OHIP that can cause hardship. The likelier reason for the contest is the opportunity for headline-grabbing publicity, particularly through those catchy ads with a cute baby and the disclaimer “may not be exactly as shown.”