Where ‘Caring Matters’
November 8, 2008
TORONTO - With Caring Matters, the company she founded seven years ago, Sherri Auger aims to help the aging population in the same way she helped her own parents. She works as a consultant to aging parents or their children for decision making and estate planning in preparation for illness and death. About a year before she founded the Toronto-based company, which now has another three employees, Auger was faced with the sudden need to place her father in long-term care after her mother, his primary care-giver, became ill and passed away.